The MMA participated in two exciting three-day exhibitions, the System Control Fair 2011 at Tokyo Big Sight from November 16 (Wed) to 18 (Fri), and SEMICON JAPAN 2011 at Makuhari Messe from December 7 (Wed) to 9 (Fri).

At each exhibition, we hosted a presentation entitled ”The Beat of the Machine,” which introduced compliant products from our member companies. At the exhibition, we hosted seminars to explain how to develop MECHATROLINK compliant products as member companies, and demonstrated the MECHATROLINK network system. Groups of people surrounded the presentation stage to listen to these seminars. More visitors than expected were received at the MMA booth, which debuted its new color scheme, and we effectively promoted MECHATROLINK.

More than 1500 people visited the MMA booth in these six days. 8 companies became new members. The MMA will continue to promote the MECHATROLINK open network.